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Strategic communication at Locarno Film festival

Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film festival and in particular the repositioning of the event’s image from the year 2006. The repositioning can be studied through video interviews, examples of the activities implemented and interactive exercises....

Keywords:: Switzerland, Marketing, Corporate identity manual, Image, Film festival, Festival, Stakeholder, Brand, Sponsors., Locarno, Corporate communication, Movies, Strategic communication, Corporate Identity

Disciplines:

Business / Marketing

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Material Type:: Case Study
Date Added to MERLOT:: July 17, 2012
Date Modified in MERLOT:: May 13, 2018
Authors:: Michele Jannuzzi, IE Business School
Laura Illia, IE Business School
Alessio Manzan, IE Business School
Submitter:: Martin Rodriguez
Primary Audience:: College General Ed, College Lower Division, College Upper Division, Graduate School, Professional
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Accessibility Information Available:: Unknown
Creative Commons:: This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 Spain